A DATA SCIENCE BOUTIQUE
ANKORDATA has been active in market and media research as an independent, and owner-managed company since 2005. As in a boutique, we advise and accompany our clients from the initial project ideas to the customized research design. It is part of our self-image to constantly adapt our solution approaches to changing conditions, new technologies and behaviors.
MORE THAN THREADING A NEEDLE
We develop and implement customized solutions - for this we rely on a broad know-how of methods and processing techniques. Our team is a synonym for many years of experience and a great deal of creativity and confidence in the application of mathematical-statistical methods, especially for
After sizing based on careful consulting & analytics, we skillfully apply this craftsmanship. We tailor the best possible data processing model for each specific application. Both for preparatory tasks such as sampling as well as for a complete creation of data sets for media planning and advertising analysis (respondent level data).
RELIABILITY AND AUTOMATION
The advertising currencies for which our customers are responsible can only be successful if they always meet the highest standards of quality and reliability. For this purpose, we use our self-developed ANKORDATAscience framework - in this environment, we can flexibly configure all necessary software components and tools for data processing, e.g., for a fully automated day-by-day determination of TV and video ratings.
EXCELLENCE EVEN AT HIGHEST COMPLEXITY
With a combination of methodological expertise and technical precision, we are able to merge even the most diverse data structures into a homogeneous result. It is the only way to make complex data sets truly consistent. Results can be evaluated in multiple dimensions such as media usage, access channels and advertising bookings ("slice'n'dice").
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