ANKORDATAscience framework – toolset

No approach of a continuous media measurement can get along with just one single data source. The integration of multiple data sources requires instantly to consolidate differences in various data levels, closing of data gaps and a constant quality assurance matching to reliable tracking targets.

All the more so, the greater the effort involved in operating expensive measurement systems.

We have created the ANKORDATAscience framework in close cooperation with our customers. It is designed to develop bespoken modelling systems and to ensure that each solution can be integrated into high-performance audience measurement systems. This framework is our studio where we arrange all the necessary methods from our toolset within a dedicated pipeline.

Following an in-depth analysis of the data and structures to be processed, we consult with our customers and decide which methods are best suited to their project.

• weighting and extrapolation
• fusion
• imputation
• modelling
• calibration & adjustment